Clean Living Magazine Experience
Over the weekend of March 1–2, Mad Ritual Co-Founder Amy Bragg Maddocks traveled to the hills of Bel Air to connect with fellow female founders who are building companies and brands for the modern clean living consumer.
The immersive gathering, coinciding with Hollywood's biggest weekend, united influential women in entertainment with emerging women-owned brands and wellness leaders for a beautifully curated celebration of connection, creativity, and conscious living.
Mad Ritual was the recipient of a generous grant from Female Founder World and Empowered By Wmn and our host, Cassandra McClure. These scholarships provided founders with celebrity endorsements, media exposure, and key industry connections—helping these well-deserved brands to grow and gain visibility.
Mad Ritual Founder Amy Bragg Maddocks. Photographed by Natalie Zmeu
A Weekend of Connection, Wellness, and Celebration
The weekend kicked off with An Evening Under the Stars on February 28 at the Rooftop at the Waldorf Astoria Beverly Hills, where sponsors, grant recipients, media, and special guests gathered to toast the visionary women who made The Clean Living Experience possible.
The Clean Living Experience kicked off with The Gifting Suite & Media Day on March 1, where media professionals and influencers experienced a curated showcase of women-owned brands at the forefront of clean living, sustainable fashion, and holistic wellness. The energy continued into The Wine Down, an elegant evening of wine tasting, fashion showcases, and personal consultations with leading designers and founders.
On March 2, the Renewal Retreat & Sip & Shop transformed the estate into a sanctuary for self-care and connection. Attendees participated in mindfulness workshops, experienced rejuvenating beauty and wellness activations, and shopped an exclusive collection of sustainable fashion and clean beauty products.
Julie Kirk, Owner of Cruelty Free Consumer. Photographed by Amanda Lynn Photography
Showcasing Women-Owned Brands and Innovators
Throughout the weekend, guests were introduced to an incredible array of women-owned brands, each dedicated to sustainability, innovation, and holistic well-being.
Holistic Wellness & Lifestyle Brands
Guests shopped organic self-care essentials from Beloved Box Skincare & Home Fragrances, Crafted by Carroll, Eves & Co, and Solterra Tribe Lip Balm, and explored CBD-infused pain-relief with Mad Ritual. From mindfulness to movement, the event brought together wellness-driven brands such as Auratherapy Yoga Mats and Milusos Skincare. Additional highlights included Good Kitty Co. for UTI support, Glotanicals Sustainable Skincare, and Hair Affair Growth Oil.
Interactive Clean Beauty Lounge & Glam Bar
A sanctuary for self-care, the Clean Beauty Lounge offered private facials by Ayuna Beauty and Ilcsi, along with touch-ups by award-winning celebrity makeup-artist team Aly Rose Beauty using Piper Blue Organic makeup, and professional hair styling products from Hoeli. Exclusive U.S. launches like PoolBar brought the founders from London, while Author and founder of Maison Palo Santo, Mimi Daraa traveled from Ecuador so that wellness seekers could experience guided meditations and sound healing sessions all weekend long alongside the Sacred Woman Collective. Espieve showcased a SPF bar, while Lunaescent’s innovative skincare applicator tool was used throughout the event by all skincare brands including Topical Skin, Simply Sues Naturally, and Skin Fit Studio for facials and lymphatic drainage.
Sustainable Fashion & Accessories Boutique
Attendees explored a curated selection of sustainable fashion, from the Formula S7 Studio Clean Living Capsule Collection to Isla and Saige’s coastal-inspired beachwear. Other featured brands include Natalia Trevino Amaro, Salted Active Athleisure, Secret Mission Boutique, and Voes & Co Vegan Leather Footwear. Jewelry enthusiasts browsed handcrafted pieces by Astor and Orion, Lynnique Jewelry, and Kavacha Designs, while Cocoa & Onyx showcased innovative accessories for pets and their people. Accessories such as Omosilk Hair Scrunchies and TwirlyT added the perfect finishing touches.
Fitness model Brittany Love with fashion designer Natalia Trevino Amaro. Photographed by Viktoriia Starodubtseva
Founders & Innovative Products
Entrepreneurs behind game-changing brands were on-site including Journal Your Business Profitable and Rag RoyaltySustainable Fashion Consultant. Le Blanc Label offered styling onsite for shoppers, Tedx Speaker Coach Bina, and Marie ZQ, author and business strategist. Attendees explored art pieces from Ali Hall, a California-based contemporary artist, while listening to live music from local DJ Red Light Vinyl.
Guests also explored innovative products from Doc & Glo founded by U.S. Athlete Sloane Stephens; Stephens has won eight WTA Tour-level singles titles, including the 2017 US Open. Gentle Style Hair Brush, Ioka Skin Science, Lash Binder Tool, Symart Cosmetics, NvisionZ, Vaihea Skincare and Luxiours Peace.
The Clean Café
The Clean Café featured Eme’s Baked Goods head chef overseeing an array of organic and sustainable beverages and bites, including Cha’s Organics, Element Apothic CBD Mushroom Coffee, and Tang & Java’s famous Latte Bar. Functional drinks from Melting Forest Mushroom Beverages, Juneshine Kombucha, My Tea Snob, and High Ground Sparkling Beverages were available alongside wholesome snacks like Citrine Delight Granola and Active Beauty Collagen and Universal U Wellness Supplement Samples. Hydration options included Zico Coconut Water and Easy Rider Beer.
Exclusive Event Partners & Nonprofit Collaborations
Supporting community impact, Fair Trade L.A. presented a chocolate bar, and the American Cancer Society joined as a nonprofit partner. Event partners included Caring For Mama Wellness Boxes, Enriched Escapes Luxury Travel Company, The Glo Eco Show, Julep Publicity, The Conscious Publicist, and The Wellness Affair Community Retreat Host.