Plant Based Traditions

Across time and cultures, humans have turned to nature to find relief from life's aches and pains.

White Willow Tree

Historically people used willow bark to treat pain, fever and inflammation. In the 19th century, chemists isolated salicin and converted it into salicylic acid. Modern aspirin (acetylsalicylic acid) is typically synthesized in a lab, it has its roots in a natural pain reliever. 

Shea Butter

Shea butter's varied usage is rooted in West African traditions, where it has been used for cosmetic, medicinal and nutritional purposes. Shea butter was introduced to the West in the late 18th century by Scottish explorer Mungo Park.

A traditional remedy to treat wounds, burns and skin irritations; shea butter is revered for its moisturizing properties and helps give Mad Ritual Relief Rub its smooth massage glide. 

Cannabidiol (CBD)

CBD can be derived from both hemp and marijuana plants. The CBD molecule is identical, but hemp contains 0.3% or less THC by dry weight. CBD has anti-inflammatory properties that can help reduce inflammation in the body. CBD also has antioxidant properties that can mitigate oxidative stress. 

Did you know?

• Hemp is not native to North America
• Spanish colonizers brought hemp to Latin America
• Indigenous people incorporated hemp into their plant-based medicine practices